Are you a concerned citizen who's trying to make the city of dreams a better place? Well, you probably are since you're reading this Big Happy City article. If so, corporate Mumbai may have some good news for you. Because voting is often a day-long errand, you might be gaining flexible hours on Election Day in order for you to conveniently cast your vote without worrying about skipping work. Now, you no longer need to make the choice of either earning your daily wage or participating in the political process and influencing the city's future. As only forty-three percent of Mumbaikars voted in 2012, the city's civic bodies and NGOs are trying to collaborate with private firms in order to increase voter turnout. Reports state that Mahindra and Mahindra, Vodafone, and MCX Stock Exchange, among other corporate groups, have all committed to the initiative thus far. However, city-based think tank Mumbai First is working with an additional ten to fifteen private organizations so as to influence their decision to allow for flexible working hours on the 21st of February. While social media outlets and other platforms have been used to increase awareness and improve voter apathy, "target(ing) the working urban middle class and facilitat(ing) voting from their end to the largest extent,” will be most effective, as firmly suggested by Shishi Joshi, the CEO of Mumbai First.Numerous companies have even taken to forming internal teams and appointing leaders that have been trying to raise awareness and motivate employees to vote within their branches and offices, affirm multiple reports. Has your workplace upheld their corporate social responsibility by enforcing any active changes ahead of Election Day, such as flexible working hours? If not, you could discuss the initiative and try to spearhead its implementation so as to be an agent of change and create a positive impact.Take Away: > Corporate social responsibility plays an important role in Mumbai's well-being, especially during the elections.> Voter turnout in the city is incredibly low, but private firms could help change that. > Targeting the working, urban middle class is the key to making sure that Mumbai gets out to vote in 2017.> Multiple corporate changes such as internal awareness programs and flexible working hours could help increase the voter turnout.> If your own office has not yet joined the CSR initiative, you could spearhead the change yourself and suggest implementing it.
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